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Why do energy suppliers exist?

Energy suppliers exist to manage energy price volatility and to provide innovative products that match the needs of their customers. In order for power to get to your home or business, there are companies that focus on generating power (i.e. nuclear, gas, solar, etc.); then there are "Suppliers". Suppliers buy energy from companies in generation and structure and sell that energy to utilities or directly to homes and businesses. Suppliers may go by different names including, but not limited to: wholesalers, Retail Energy Providers / REPs, or Alternative Retail Energy Suppliers / ARES.

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